Calamity duo Anna Pharoah and Pippa Koszerek promote cultural wellbeing with entrepreneurial zest in their series of promotional videos that trace the development of their semi-fictional company Fitness for Artists. The videos combine home-movie style footage with ad libbed vox pops as the viewer watches the company grow from single-room flat, to family home to period cottage. They performed specially commissioned works for normalcy bias in both London and Berlin. AP: girlshapedthing@hotmail.com PK: www.pippakoszerek.com / Twitter @pippa_koszerek  Fitness for Artists, performance  2 normalcy bias, Berlin Fitness for Artists: The Ice Roadshow – performance with video and props  Fitness for Artists, video stills |
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